Here are the 5 most important elements of a successful SEO project. There are obviously many other important elements, but this is what I consider my top 5 SEO rules:

1. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
2. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
3. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
4. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
5. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

These are vital to your online success.

from utah seo professional: Taylor Warnick

Getting your web site ranked higher in the search engines such as Google requires search engine optimization (SEO). Rather than being a one-time “quick fix” effort, SEO involves a variety of factors that must be monitored and tweaked throughout the life of your web site. Some of the most important aspects involve the inclusion of pertinent keywords in your text, a properly coded web site, and incoming links from other web sites. Here I’ll discuss the most basic, and perhaps the easiest for a small business web site owner to tackle: keyword inclusion.