So what is the Yahoo Directory?
It is a huge human created and managed library of websites, divided into different categories and sub categories. By making an annual payment of $299 you can enlist your website in yahoo directory under the category which your website falls in.
The links that your website gains from enlisting in Yahoo directory does nothing more than adding an additional backlink from Yahoo.com as well as up to 10 additional backlinks from other English speaking Yahoo directories around the world.
Yahoo's directory pages typically all have a pr 6 and up, which if you consider the cost of buying links, $300 for a pr 6 site, for an entire year is considered a bargain. Pr6 links typically range $200 per month. Plus you may get the additional 10-12 backlinks total with the international directories.
More Benefits of Yahoo directory
Visibility
For a website, a position in Yahoo directory adds to its exposure. It is seen by the human visitors as well as Yahoo Slurp, especially if the slurp is finding it difficult to crawl your site. In other words, Yahoo directories enhances your web presence. (slurp is the name for the Yahoo robot that reads web pages)
Help in organic listing
Yahoo has never admitted this, but from the existing users, the hint is that being in the directory helps a website to be included in the organic listing of Yahoo. Though the impact is not very high, it indeed creates an effect indirectly.
Quality inbound link
Yahoo directory also serves as an inbound link to your site depending on your position and the category in which you are positioned.
The benefit of the yahoo directory is mainly that yahoo's directory pages typically all have a pr 6 and up, which if you know something about buying links, $300 for a pr 6 site, for an entire year is considered dirt cheap. Pr6 links typically range $200 per month.
The second benefit is that the directory is typically syndicated, so your yahoo directory link, becomes many links as third partys will syndicate/clone the directory (with your link included).
When you have some budget to work with, these things should be done in combination with your natural search engine placement.
